Accelerated Mobile Pages (AMP) were first announced in late 2015 by Google and have revolutionized how we browse the internet and consume content on mobile devices. Due to their stripped-down HTML and direct connection to Google’s servers, AMP-optimized pages consume up to 10 times less data than non-AMP pages. In comparison to traditional mobile pages, AMPs load very quickly.
In today’s tech-based culture, speed and efficiency are the most important characteristics. This is why Google hopes that with its open-source AMP platform, users will be able to access information faster than ever. You can hire best mobile app developers in India for effective app solutions.
Recent Changes to the AMP Platform
Through its ever-evolving framework, AMP aims to redefine consumer behavior. There have been a number of recent platform changes that publishers need to be aware of:
AMP Is Rolling Out More Customization Options
Since the beginning, speed has been prioritized over style within the AMP project. Even though AMPs load quickly, visitors are often discouraged from engaging with the content due to limited design capabilities and interactive features.
Functionality and customization options have recently been improved, however. With AMP pages becoming more similar to non-AMP pages, their appearance is beginning to change as well. Now we can enjoy fast-loading webpages that look stylish.
New URL Displays Are on the Horizon
A Google-based URL is displayed on AMP pages instead of the website’s URL. Obviously, this can be frustrating for publishers trying to build their brands.
Thanks to Google’s AMP cache, search results sourced from publishers’ domains will start appearing by the end of 2018. As marketers, this is encouraging news, but we’ll wait until the full plan is revealed before jumping to conclusions.
AMPs for All Devices
AMPs used to be exclusive to mobile search results, but now they appear in desktop results as well. Any AMPs you build must be suitable for all web-browsing devices for your website to remain competitive. Your audience will find the experience clunky and frustrating if they’re not.
Crackdown on Teaser Pages
Publishers have found ways to overcome the disadvantages of the AMP project. The AMP cache stores “teaser pages” so they can be accessed quickly and have priority placement in Google’s carousel.
Publishers can use these teaser pages to link to their native non-AMP pages, such as with “Continue Reading Here” buttons. In essence, publishers were able to have their cake and eat it as well.
By requiring that both AMP and non-AMP versions of a webpage contain the same content, Google has ended this workaround. AMP pages will be removed from Google’s search engine results if Google believes they are being used as teasers.
Benefits of Accelerated Mobile Pages (AMPs)
Accelerated Mobile Pages (AMP) is an open-source initiative designed to provide a faster and smoother experience for mobile web users. Here are some benefits of using AMP:
- Improved website speed: AMP uses a stripped-down version of HTML and CSS, along with streamlined JavaScript to ensure that web pages load quickly on mobile devices. This means users can access content faster, leading to a better user experience.
- Better search engine visibility: Google has been pushing the adoption of AMP, which means that AMP pages are likely to rank higher in search engine results pages (SERPs). Google also features AMP pages in its mobile search carousel, making them more visible to users.
- Increased mobile traffic: Faster page load times and better search visibility can lead to an increase in mobile traffic to your website. This can result in more engagement and higher conversion rates.
- Improved user experience: With faster load times and a cleaner design, users are more likely to engage with your content and stay on your site for longer. AMP pages are also designed to be mobile-friendly, ensuring that the content is easy to read and navigate on smaller screens.
- Lower bounce rates: When pages take too long to load, users are more likely to abandon the page and move on to another website. By using AMP, you can reduce bounce rates and keep users engaged with your content.
Overall, AMP can help to provide a better mobile web experience for users, leading to higher engagement and conversion rates for website owners. You can hire best app developers India for your upcoming projects.
