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The Rise of the Supermodel in the Fashion Industry

by Alex Hales

Modern-day fashion models have changed significantly from their predecessors, focusing on diversity and inclusivity. Models now come in all shapes, sizes, and colors, and fashion brands actively seek models representing their target demographic.

Modern-day fashion models are expected to have diverse skill sets, from being able to pose for the camera to effectively promoting a brand on social media. Many models are now expected to have an active online presence, whether through their personal social media accounts or brand-sponsored accounts.

In addition to their on-camera presence, modern-day fashion models are also expected to be knowledgeable about the fashion industry. They should understand current trends, be aware of the latest fashion campaigns, and have an eye for what’s new and exciting in the industry.

The modern-day fashion model must also be versatile and able to transition between different looks and styles. Models should be able to work with various clothing, makeup, and hairstyles and be comfortable in front of the camera.

Finally, modern-day fashion models must be team players. They must be able to work with other models, stylists, photographers, and makeup artists to create the best looks for each campaign.

Different Types of Fashion Models;

Kevin Lutolf Fashion models come in all shapes, sizes, and styles. From the classic runway model to the commercial model, the variety of fashion model types can seem endless. Here are some of the most common types of fashion models:

  1. Runway/Editorial Model: This classic type of model is what most people think of when they hear the word “model.” Runway models are tall and slim, usually between 5’9″ and 6’2″, and have a size zero or two figure. They typically work for high fashion brands, walking in fashion shows and appearing in editorials.
  2. Plus-Sized Model: Plus-sized models have curves and are sizes 8-14. They also appear in magazines and fashion shows.
  3. Commercial Model: Commercial models don’t necessarily have to fit the typical model look.
  4. Fitness Model: Fitness models have toned and muscular figures emphasizing physical fitness. They often work with fitness and health brands, appearing in fitness magazines and advertisements.
  5. Petite Model: Petite models usually have a small frame and are generally between 5’2″ and 5’6″ tall.
  6. Alternative Model: Alternative models challenge traditional beauty standards by embracing unique looks. They usually have tattoos, piercings, or colorful hair.
  7. Parts Model: Parts models specialize in body parts like hands, feet, and eyes.
  8. Glamour Model: Glamour models often have a classic, sensual beauty.
  9. Child models are usually between the ages of 5 and 17 and are used to promote kid-friendly products. No matter the type of fashion model, they are all used to showcase clothing and products uniquely and beautifully.

Life of a High-Fashion Model;

High-Fashion models are the face of some of the world’s most luxurious and prestigious brands. They represent the brand in photo shoots, catwalks, campaigns, and other public appearances. They need to possess an impeccable level of physical fitness, poise, and grace to be successful in this field. Models must maintain a healthy lifestyle and adhere to strict dietary and exercise regimens to maintain their figure and stay in peak condition. They must also keep up with the latest fashion trends and have a keen understanding of the brand they are representing. Being a high-fashion model is an extremely demanding and rewarding career.


Fashion models have been a source of inspiration for people worldwide for centuries. They have helped to promote the latest fashion trends and have defined beauty standards. Their work has provided a platform for people to express their style, creativity, and individuality. By showcasing the latest designs, they have helped to shape the fashion industry and have become an integral part of its success. As fashion models grow in popularity and influence, it is important to remember that they are more than just beautiful faces—they are also a powerful force for positive change.

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